Every dealer knows the excitement of getting a Facebook Marketplace lead—your phone pings, and there’s someone interested in a vehicle you posted. But here’s the challenge: not every “Is this available?” message turns into a serious buyer. The key is having a process that quickly separates the shoppers from the real prospects and moves them toward a test drive.

Facebook Marketplace is one of the most powerful channels for dealerships to reach local buyers. But there’s one mistake we see far too often: salespeople manually posting and managing Marketplace listings.

At first, it might seem like a simple task—snap some photos, upload the details, and wait for leads. But in reality, every hour your sales team spends behind a keyboard is an hour they’re not closing deals on the showroom floor.

Facebook Marketplace is often seen as low-hanging fruit for car dealerships. It’s free to list (in many cases), has huge reach, and millions of people browse it daily looking for everything from furniture to cars. But while the volume of leads can look attractive, many of them are unqualified, vague, or even fraudulent — and if your process isn’t optimized, you’ll spend far more time filtering “noise” than closing sales.

In this post, you’ll find real survey data (across industries), common mistakes dealerships make, and proven best practices — including how to use the renew/refresh feature properly — to shift your Facebook Marketplace leads toward serious, actionable buyers.

Facebook Marketplace has quickly become one of the most important online spaces for dealerships to connect with buyers. Millions of shoppers scroll through Marketplace every day, and vehicle listings consistently rank as one of the most searched categories.

But here’s the catch: many dealerships are still posting their inventory manually. On the surface, that might seem manageable. Take a few photos, upload details, answer some messages — simple enough, right?

In reality, manual posting drains hours of staff time, increases errors, and causes missed sales opportunities. And those hidden costs add up fast.